Trading

Nadal Trading Ltd specializes in the import and export of fast-moving consumer goods, including vehicles, hardware, and food items, with a mission to provide access to essential goods for daily living across African markets. Leveraging a vast network of trusted suppliers, we are able to negotiate competitive prices and ensure consistent supply. Through our deep market understanding and strong relationships, we have developed a keen ability to time our operations perfectly, maximizing value and meeting the needs of our customers efficiently, while contributing to the well-being of communities throughout the region.

FMCG (Fast-Moving Consumer Goods)

The fast-moving consumer goods (FMCG) sector represents one of the largest industries worldwide. Also labelled the consumer-packaged goods (CPG) sector, it is mainly characterised by companies that supply low-cost products that are in constant high demand. Products that are classified under the FMCG banner include food, beverages, personal hygiene and household cleaning utensils. The term “fastmoving” stems from the fact that FMCG products usually have a short shelf life and are non-durable.

The FMCG sector in Africa has significant scope to expand. Poverty levels in especially sub-Saharan Africa (SSA) are still quite high, with food and other necessities dominating consumer budgets. For this reason, the food sub-sector of FMCG has a very large market to cater for, while penetration rates in the other categories still have significant room to expand. In this report, we first explore the size of the FMCG market in Africa in addition to the main drivers of growth in the sector.

Browse our products

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Imports & Distributions

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